As we all know NBA stars make a lot of money by using their
tremendous athletic ability. Even though they sign million dollar contracts
they also do commercials, adds, and get endorsement deals that also brings in
revenue. The one that brings in the most money out of the three is the
endorsement deals. The athlete signs a contract deal with a major athletic
company to sponsor and wear their brand. These contracts that they sign are sometimes
even more then what they’re contracts are to play basketball. Some examples like
James Harden, LeBron James. James Hardens NBA contract was only 17 million but
his Adidas contract was 200 million. LeBron James NBA contract is 22 million
and his Nike Contract is 500 million. The one thing about the deals though is
that they cannot wear another brand from what they sponsor or the company can
take their contract or give them a fine for doing so. I know James harden got
into a lot of trouble because he wore a pair of Jordan’s one day and he got
fined for it but they let him keep his contract. Even though NBA players bring
in a lot of money from an athletic stand point the endorsement deals are
actually very important to the players.
No comments:
Post a Comment