Thursday, January 26, 2017

Bringing home the bacon



As we all know NBA stars make a lot of money by using their tremendous athletic ability. Even though they sign million dollar contracts they also do commercials, adds, and get endorsement deals that also brings in revenue. The one that brings in the most money out of the three is the endorsement deals. The athlete signs a contract deal with a major athletic company to sponsor and wear their brand. These contracts that they sign are sometimes even more then what they’re contracts are to play basketball. Some examples like James Harden, LeBron James. James Hardens NBA contract was only 17 million but his Adidas contract was 200 million. LeBron James NBA contract is 22 million and his Nike Contract is 500 million. The one thing about the deals though is that they cannot wear another brand from what they sponsor or the company can take their contract or give them a fine for doing so. I know James harden got into a lot of trouble because he wore a pair of Jordan’s one day and he got fined for it but they let him keep his contract. Even though NBA players bring in a lot of money from an athletic stand point the endorsement deals are actually very important to the players.

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