audience

     For the John Lewis Christmas ad i feel like that was more for an audience that is going shopping for  gifts and why i think that is because it was Christmas themed and that is one of the main holidays you buy gifts for someone and also at the end it said get a gift that everyone would love, so its telling people to keep others in mind when you go out to buy something and not to just think about one person.
      For the second commercial i think that ii was meant for an audience who is looking for a car that they will cherish and love and why i think that is because you could see that the little boy in the video was very comfortable and relaxed. you could tell that he has done that before because the police said this is the last time. I think that is what Mercedes was try to display the luxury part of their vehicles.
      In the third video the audience was anyone who drinks beer  and i think that because they displayed the beer in a wide variety of settings, and what i think budwiser was trying to say is that they are Americas best beer because when the video first comes on it is themed back in the day and someone is holding up a news paper that said war ended and then it takes you through time moving forward showing all of the main things that was going on during that decade. so they was also displaying how long they have been around and peole still drink it.