Money Makers

When most people think of NBA stars the first thing that comes to mind is their success on the court, but what most people don’t pay attention to is their success off the court. Having always been a sports fanatic, ESPN has taught me a lot over the years. Michael Jordan was my biggest role model growing up.  Having wanted nothing more than to be “like Mike” I had to have all of his new apparel, and accessories whenever they were released.  While personally having seen the biggest names in the game advertise for multiple brands, two questions arise. What do successful companies look for in a public icon before signing a contract deal with them to promote their items? Why do these famous athletes help the company make a tremendous amount of revenue?  Multiple NBA stars bring in a lot of money through endorsement deals. As stated in the article The NBA’s Endorsement All-Stars 2014 Badenhausen states “The NBA’s top 10 endorsers pulled down $155 million last year by our count” (Forbes).  Through different forms of endorsements we hear big names such as Michael Jordan, LeBron James, Stephen Curry, Kobe Bryant, Kevin Durant and Kyrie Irving. A majority of the revenue made by these popular athletes comes from signed contracts with different athletic brands.  For example, every athlete listed except Stephen Curry has a signed endorsement deal with Nike.  Curry is in a contract with Under Armour.

Articles

in the articles the political community is white supremacist. what makes this community unhealthy is that it doesn't have a care for anyone but who is included in that community and its selfish.when people like this get power it is hard to stop them especially because they think that they are already better then everybody else anyway and adding that power to it just makes it worse then what it already was. the course of action that should be taken is that other communities should come together as one to form a huge community so that they have some type of chance to fight against whats wrong that they are doing. if they stay separated that isn't  going to do nothing but lower their chances.

Bigger Than Basketball

Dwayne Wade’s charity foundation called The Wade’s World Foundation provides support to community-based organizations that promote education, health and social skills for children in at-risk situations. Wade’s World Foundation is dedicated to its vision of empowering undeserved core communities of places like Chicago, Milwaukee, and the south Florida areas. The Wade’s World Foundation support a variety of programs like LIVE TO DREAM(Chicago), LIVE TO DREAM(Miami), Global Outreach, season of giving, and Village keeper grant. These programs help inspire, uplift and motivate children to overcome challenges, excel academically, and reach their maximum potential. The Wade’s World Foundation has won many Accolades and Honors such as the BET Humanitarian Award and also the NBA Cares season long Kia Community Assist Award 2013.

audience

     For the John Lewis Christmas ad i feel like that was more for an audience that is going shopping for  gifts and why i think that is because it was Christmas themed and that is one of the main holidays you buy gifts for someone and also at the end it said get a gift that everyone would love, so its telling people to keep others in mind when you go out to buy something and not to just think about one person.
      For the second commercial i think that ii was meant for an audience who is looking for a car that they will cherish and love and why i think that is because you could see that the little boy in the video was very comfortable and relaxed. you could tell that he has done that before because the police said this is the last time. I think that is what Mercedes was try to display the luxury part of their vehicles.
      In the third video the audience was anyone who drinks beer  and i think that because they displayed the beer in a wide variety of settings, and what i think budwiser was trying to say is that they are Americas best beer because when the video first comes on it is themed back in the day and someone is holding up a news paper that said war ended and then it takes you through time moving forward showing all of the main things that was going on during that decade. so they was also displaying how long they have been around and peole still drink it.