Essentials

Endorsements are an essential part of every professional athlete’s life, especially the big-named, successful basketball players. A lot of people, especially children look up to these known athletes. Big name brand companies sign endorsements with these big-time athletes because it attracts people to purchase their footwear and clothing. Endorsements go much deeper than apparel. We see the faces of many popular icons on different types of products as a form of advertising. These include video games, cell phone commercials, pop bottles, Skull Candy headphones, candy bars, supplemental products and more.  Companies look for more than one’s athletic ability before offering a contract deal.  Talent, reputation, and character are the most essential things for an athlete, and a company to be successful making money, and changing lives.   Not only does the athlete benefit financially, but the athletic apparel companies that have contracts with these popular icons will financially prosper if they have highly respected athletes promoting their company. It is a win-win situation.